Deepfake Detection: What is Phishing 3.0 and How Can You Prepare?

Earlier this year we warned that trust was cracking inside the inbox. Since then your inbox learned a new trick: acting. GenAI no longer just writes the lure; it manufactures the sender. With a few seconds of audio or a handful of images, attackers clone familiar voices and faces and insert them into everyday workflows: email threads, calendar invites, voicemails, quick chat notes. It looks routine because it comes through the tools you already trust. The objective is the same as classic BEC: move money, steal access, exfiltrate data. The difference is the level of social proof.

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